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Social Media Starter Kits to Advisors Launches This Week

Advisōlocity, a social media marketing resource which is dedicated to meeting the needs of advisors and money managers

Advisōlocity, a social media marketing resource which is dedicated to meeting the needs of advisors and money managers on a  budget, was just launched by founding members D. Bruce Johnston, Zach Hedges and John Drachman, author of this post.

“At Advisōlocity, which was just launched this week, what distinguishes us from many other social media agencies is our executive level understanding of the investment industry,” said D. Bruce Johnston, Institutional Investor’s 2000 Fund Marketer of the Year. “Combining traditional marketing communications and financial social media, Advisōlocity offers a comprehensive, flexible menu of solutions that can grow with our clients over time.”

SMM-in-a-box: Advisolocity offers client-themed white paper, blog, custom posts, SEO and more -- all for under $9000

John Drachman, Series 7 Registered Rep and creative strategist added, “We’re finding that increasing numbers of advisors, money managers and service providers can no longer overlook the cost-efficiencies of social media in their marketing efforts.”

One of the firm’s most popular programs is also one of its most cost-effective: the Advisōlocity Social Media Starter kit.

Designed for breakaway brokers and advisors in transition, the SMM starter kit is intended to propel an advisor’s subject matter expertise quickly outward to attract peer network interest and raise AUM.

“It’s as simple as that. We begin with an individual social media policy statement — required by the recent FINRA 10-06 guidance. Next, we craft a thought leadership theme around a client’s particular expertise and develop a white paper, blog, networking presence and blog postings to support that theme,” Mr. Drachman continued.

The SMM kit also delivers an auditing report based on key word, meta strategy and analytics integration, as well as a contact capture report and recommendations — all for under $9000.

“Attracting Zach Hedges to Advisōlocity from the retail world was a critical step,” Mr. Johnston noted. “He’s our resident genius.”

Advisors can now benefit from Mr. Hedges' extensive e-commerce credentials.

As Advisōlocity’s technology director, Mr. Hedges pointed out that, while a number of larger firms like Bank of America’s Merrill Lynch have announced their intention to wait before applying more robust social media strategies, “We are determined, in the meantime, to help those smaller firms that want to live like Goliaths.”

Read the original blog entry...

More Stories By John Drachman

Businesses and professionals who need help telling their story have been coming to John Drachman and the team members of AlphaSegment for 10 years. An award-winning writer, I head up a full-service marketing team dedicated to the business community, especially financial advisors and other entrepreneurs. I bring a broad understanding of the strategic challenges companies and their clients face to every creative assignment.

We also provide a complementary capability to other service providers such as advertising agencies, public relations firms and distributors who need additional hands and expertise for a project.

Each of our independent writers, researchers, planning strategists, designers and web developers has more than 15 years of professional experience, primarily in the financial industry.