|By John Drachman||
|March 3, 2010 09:45 AM EST||
Advisōlocity, a social media marketing resource which is dedicated to meeting the needs of advisors and money managers on a budget, was just launched by founding members D. Bruce Johnston, Zach Hedges and John Drachman, author of this post.
“At Advisōlocity, which was just launched this week, what distinguishes us from many other social media agencies is our executive level understanding of the investment industry,” said D. Bruce Johnston, Institutional Investor’s 2000 Fund Marketer of the Year. “Combining traditional marketing communications and financial social media, Advisōlocity offers a comprehensive, flexible menu of solutions that can grow with our clients over time.”
John Drachman, Series 7 Registered Rep and creative strategist added, “We’re finding that increasing numbers of advisors, money managers and service providers can no longer overlook the cost-efficiencies of social media in their marketing efforts.”
One of the firm’s most popular programs is also one of its most cost-effective: the Advisōlocity Social Media Starter kit.
Designed for breakaway brokers and advisors in transition, the SMM starter kit is intended to propel an advisor’s subject matter expertise quickly outward to attract peer network interest and raise AUM.
“It’s as simple as that. We begin with an individual social media policy statement — required by the recent FINRA 10-06 guidance. Next, we craft a thought leadership theme around a client’s particular expertise and develop a white paper, blog, networking presence and blog postings to support that theme,” Mr. Drachman continued.
The SMM kit also delivers an auditing report based on key word, meta strategy and analytics integration, as well as a contact capture report and recommendations — all for under $9000.
“Attracting Zach Hedges to Advisōlocity from the retail world was a critical step,” Mr. Johnston noted. “He’s our resident genius.”
As Advisōlocity’s technology director, Mr. Hedges pointed out that, while a number of larger firms like Bank of America’s Merrill Lynch have announced their intention to wait before applying more robust social media strategies, “We are determined, in the meantime, to help those smaller firms that want to live like Goliaths.”
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