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LONDON, November 8, 2010 /PRNewswire/ -- Glamoo, the UK's smart mobile buying club, is proud to announce the appointment of Jason McMahon as Chief Technical Officer. Jason joins the already impressive leadership team, following over eleven years of Internet and Mobile e-commerce experience at Jason brings priceless expertise that will benefit Glamoo's retail partners and members alike.

Prior to joining Glamoo, Jason was primary business owner and leader of the software development and business teams that were solely responsible for's worldwide Mobile strategy, successfully generating over one Billion US Dollars in the trailing twelve months.

On why he's pleased to have joined the Glamoo team, Jason comments "Glamoo has a fast, agile environment and, like me, the team is very passionate about innovation and user experience. A recent study by Glamoo showed that 21% off all people who have a smartphone use it to shop once a week or more. These kinds of figures highlight the growing potential in mobile commerce making it a great time to be leading in the sector. Glamoo is one of the first movers in m-commerce and their GPS and location based offers are something I am excited about taking to market."

Simone Ranucci, CEO of Glamoo, says: "We are delighted to welcome Jason to the business at this time, as Glamoo plans to make a lasting impact on the m-commerce market. With just over 26% of all mobile phone subscribers in the UK already using smartphones, and the demand for convenience increasing, mobile commerce will see a dramatic expansion during the next few years. It is destined to transform today's shopping experience beyond recognition. Through Glamoo, brands will be able to interact directly with customers, increasing footfall, revenue and customer loyalty."

Notes to editors:

Glamoo, the smart mobile buying club, was launched in the UK in March 2010 by a team of entrepreneurs looking to help consumers to get the most out of their city.

The Glamoo iphone app utilises the latest technology to provide offers that are social and location based (SoLo). Using GPS, Glamoo can send offers that are targeted to a member's location, helping the time starved by only recommending offers that are geographically relevant., Glamoo provides members with preferential rates on selected lifestyle products and services, including: Eating & Dining, Travel & Extras, Fashion & Accessories, Health & Beauty, Events & Culture, Activities & Experiences, Electronics & Gadgets, Home & Design and Bars & Clubs. It is free to join Glamoo and members can access offers both online at and through the iphone app.

Glamoo creates an interactive and rewarding buy experience. Using the unique 'instant' gifting capability on the Glamoo app, any offer can be bought and gifted instantly to a friend, with the gifter earning Glamoo gems as a reward. Other ways for members to earn gems include recommending an offer, sharing with friends, leaving feedback or buying an offer.

The new app version will be released in the near future and Glamoo will revolutionise the shopping experience for a new generation of mobile shoppers (GeMS) who currently represent GBP112m of the total GBP21.2bn e-commerce spend per year, but this is forecast to reach GBP275m in the next three years.

Glamoo operates from offices in London, Rome, Milan, Barcelona, Madrid and Berlin. The organisation is backed by private investors, well-known in the European Mobile industry and by the multinational leader in the mobile entertainment market, Buongiorno.

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