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eCommerce Journal Authors: Valeriia Timokhina, John Katrick, Rostyslav Demush, James Carlini, Nate Vickery

Related Topics: Cloud Computing, Cloud Expo on Ulitzer, Cloud Computing for SMBs


Cloud Expo Speaker Profile: Peter Coffee -

Peter Coffee - Director of Platform Research at

With Cloud Expo Silicon Valley (9th Cloud Expo) starting today Monday November 7 at the Santa Clara Convention Center, CA, let's introduce you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical program at the conference...

We have technical and strategy sessions for you dealing with every nook and cranny of Cloud Computing, but what of those who are presenting? Who are they, where do they work, what else have they written and/or said about the Cloud that is transforming the world of Enterprise IT?


TWITTER: @PeterCoffee


9TH CLOUD EXPO SESSION TITLE: Open Networks, Trusted Clouds: The Road Map to 'Social' Security


BRIEF BIOGRAPHY: Listed as one of the Top 100 Bloggers in the Cloud Computing Ecosystem, Peter Coffee is VP and Head of Platform Research at He joined the company in 2007 after 18 years as a senior contributor to the enterprise IT journals eWEEK and PC Week. Based in the Los Angeles area, he works with IT professionals and ISVs to build a global community based on the Platform Cloud.

BLOGS: Frequent contributor to


"What makes an extraordinary engine of innovation is its radical simplication compared to past IT models.

Instead of compounding legacy complexity with additional hyperlayers of complex but immature superstructure, the multitenant architecture discards entire layers of redundancy and inefficiency by sharing whatever it can – while at the same time, architecting to maintain and even increase opportunities for agile customization and competitive differentiation."

[from's CloudBlog]

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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