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Salesforce acquires Demandware of 2.8 billion and enters to E-commerce market

As salesforce continuous to branch-out the new cloud computing customers it's willing to pay steep prices to what it can't buy.

Salesforce made its recolonization initially with cloud-based programming to help salesmen deal with their leads and close arrangements and today the organization stepped into the matter of offers itself. Today the organization reported that it would burn through $2.8 billion to get Demandware, a cloud-based supplier of e-trade administrations to organizations enormous and small. The Salesforce's announcement on Wednesday agreed to buy Demandware and also agreed to pay premium of 56% to buy the company that includes L'Oreal and Marks & Spencer as customers.

This deal will create a new commerce cloud for the Salesforce's cloud software. CEO Marc Benioff said in a statement “yet another billion dollar cloud” while announcing the planned deal. And from now, Salesforce existing customer will access the commerce management tools and Demandware's customers will get a chance to use Salesforce marketing, analytics and sales tools.

“The acquisition of Demandware positions us to capture this multi-billion dollar commerce market,” president and COO Keith Block said in a call with analysts and press earlier.

The agenda is to additionally generate the revenue between $100 million and $120 million through Demandware by the end of 2017.

Since June 2013, Salesforce became the largest and the biggest since it acquired the exact targets and made it the centerpiece of new marketing cloud. At a very early phase, it purchased mobile-friendly potential Rival, Relate IQ for $390 million.

Burlington, Massachusetts-based Demandware had presented at Salesforce's annual conference, Dream force as a partner in past years.

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More Stories By Hiren Y

Hiren is an IT business consultant and blogger. His expertise includes diverse technology platforms, like Microsoft, Java, PHP, SharePoint, Open Source, Big Data, BI, and Mobile.