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Envoy announces new Advisory Board, strengthens tech firm

Experts from Oracle, MotionPoint, Atomic Object and other industry leaders guide Envoy to continued growth and success

GRAND RAPIDS (Mich.) – Five experts have joined Envoy’s new Advisory Board, the Grand Rapids-based tech company announced today. The experts come with the experience and expertise working for national and local organizations including Oracle, MotionPoint, Founders Brewing Company, Wolverine Worldwide, Atomic Object and New Store.

Envoy CEO Jon Faber spent the last six months building Envoy’s Advisory Board. The board will guide the continued growth of the company and the Envoy Platform, and advise the company on business strategy, innovation and product development. The first board meeting was Oct. 12.

“Our new advisory board will infuse our company with additional intellectual capital and help Envoy respond quickly to a rapidly evolving footwear, apparel and accessories industry,” said Faber. “Envoy continues to experience rapid growth for our e-commerce business-to-business (B2B) platform and strategy to bring together content and commerce, and these experts will provide invaluable insight on trends impacting Envoy and our clients in the footwear and apparel industry.” 

“The convergence of content and commerce is powerful message and is strongly represented in the Envoy SAAS technology for B2B, driving client satisfaction and brand consistency,” said Lisa Butler, Vice President of Strategy at MotionPoint.

Envoy’s Advisory Board members have backgrounds in B2B marketing and ecommerce, the apparel and footwear industry, business strategy and software development. The members include:

  • Lisa Butler, Vice President of Strategy at MotionPoint
  • Ed Coke, Senior Vice President, OSG North America at DigitasLBi OSG
  • Carl Erickson, CEO of Atomic Object
  • Brian May, Head of International Business at Founders Brewing Company and former Head of Business Strategy at Wolverine Worldwide
  • Ana Milevskaja, E-Commerce Leader and Senior Director of Product Marketing at New Store

“At our first advisory board meeting, we were able to experience the latest Envoy Platform firsthand and I was blown away by the speed and functionality,” said Erickson. “I’m really excited for users to see the features Envoy is rolling out in the upcoming months.” 

“Envoy is a forward-looking company that is transforming the way brands conduct their B2B business,” said Milevskaja. “Envoy’s platform and content services give footwear and apparel companies a competitive advantage through advanced functionality and a low total cost of ownership.”


Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s tools and services are designed to help footwear and apparel companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 18,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear and apparel companies do business. Learn more about Envoy at

The post Envoy announces new Advisory Board, strengthens tech firm appeared first on B2B Labs.

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More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. ( - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.