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eCommerce Journal Authors: Jnan Dash, SmartBear Blog, Alin Irimie, Valeriia Timokhina, John Katrick

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Is Virtual Reality a next E-commerce frontier?

Virtual Reality is developing its route into e-commerce, but the thing is how it affects the consumer engagement? Is it nice to have it need to have for the engagement purpose?

The CEO of the merchant service provider Cleveland Brown quoted that, from July 2015 to June 2016, $2 billion was invested in virtual reality and startups. Mergers and acquisitions for the virtual reality and augmented reality are hiking to $850 million during 1 year.

Many brands that deal with E-commerce are embracing the virtual reality to enhance the customer experience. For instance, Wayfair was up with the Patio Playground, a virtual reality app that enables you to browse the catalog, selecting outdoor furniture and design a background setting. Wayfair is making possible through a Facebook-owned Oculus Rift headset.

Wayfair used this to enhance the customer experience and engagement with virtual reality. It is for the brand awareness and no for the transactional experience. Mike Festa, head of Way fair’s Research and Development Lab, said Wayfair is looking into adding e-commerce to its next iteration.

Festa initiated that, Patio Playground holds core focus on the opportunity to showcase some of its items in a new setting. He said that this demonstrates Wayfair’s thought leadership in virtual and artificial reality field, e-commerce industry and increased awareness.

Currently, they wished to use the Patio Playground to test the virtual reality experience, check out how customers are engaging and integrate that Facebook in future applications. By doing this, Wayfair has been able to track the number of downloads, the length of time playing, and how often certain features are being used, such as teleporting, loading products, saving and more.

Consumers would not adopt the virtual reality technology for few years as they are not aware of it but once they adopt they will be having a high advantage of this platform. It is a great platform for the consumers who are looking for the new things in their life.

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More Stories By Hiren Y

Hiren is an IT business consultant and blogger. His expertise includes diverse technology platforms, like Microsoft, Java, PHP, SharePoint, Open Source, Big Data, BI, and Mobile.