Tools to Power Your Online Retail Business

eCommerce Journal

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eCommerce Journal Authors: Jnan Dash, SmartBear Blog, Alin Irimie, Valeriia Timokhina, John Katrick

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Building Your eCommerce Store

With the rise of the Internet in the early 21st century came a complete change to the entire economy. Sales in almost all businesses shifted from in-store shopping to a mix of traditional stores and online exchange. eCommerce, a term used to describe commercial transactions that take place on the Internet, is one of the leading forces behind the changing sales market in the modern era. It is a growing type of business and will continue to develop as the century progresses. If you want your business to thrive in today’s economy, it is imperative that you have your own eCommerce store. Whether you are a small or large company, there are numerous ideas for building your eCommerce store. You can view some of these ideas below:


Connect with Your Consumers

One of the major drawbacks that is inherent to eCommerce is that your consumers are unable to physically see and touch your products. Although they may see a photo of what you are selling, this is not the same as actually seeing the product in person. Although this problem is not truly solvable, there are still ways you can connect with your customers to circumvent this issue. You can offer discounted items, provide customer service, and have free shipping on certain items as well. Although this does not solve the main problem of eCommerce, having these alternatives will help your business to thrive.


Use Analytics

One major advantage of having an eCommerce store as opposed to a traditional store is that you can track how your website is being used. You should invest in programs that will analyze what people do when they visit your website. This will help you determine what people like and do not like about your website and will allow you to alter your business model so that you can turn site visitors into more converted sales. Understanding how eCommerce analytics works will aid you in eventually increasing your business.


Grow Your Business

If you are connecting with your customers and are using analytics for your company’s website, your business is sure to be successful in no time. Once your eCommerce site is popular and is making a sizeable amount of sales, you will want to grow your business so you can attain greater profits. There are strategies that are specific to growing eCommerce websites, such as the 10% Strategy, which builds your company in incremental changes. There are other ways you can go about expanding your eCommerce website and whatever you choose, as long as you continue to stay relevant, your company will be sure to flourish.


Final Thoughts

eCommerce is a burgeoning market and will continue to grow as the 21stcentury continues. If you want to have an effective eCommerce business, you will need to connect with your customers, use analytics and eventually grow your company into something great. eCommerce has made owning your own business as attainable and as simple as ever before; all you need to do is get started!

More Stories By Eric Horowitz

Eric Horowitz is a professional eCommerce specialist. He had worked for major companies and graduated with an MBA from Harvard Business School.